Service Businesses Can Rock Small Business Saturday If you’re feeling fancy, why not spend a few bucks on sponsored posts? Sometimes you have to spend money to make money. I n fact, experts believe in-app features trigger the network’s algorithm to increase visibility (impressions) and ultimately boost engagement. If you want to boost your engagement, we’ll let you in on a secret: Use in-app features. Social media is a fun and creative way to showcase your upcoming sales. Doing it with automation will cut out a great deal of the work. Send personalized emails to clients who’ve used this service in the past. So, if there’s a specific service you’re highlighting this Small Business Saturday, go into your customer relationship management tool to check the tags. Taking time to create segmented lists has proven more effective. We’ve learned the “spray-and-pray” approach of sending mass emails is far from a safe plan. Just make sure your Google Business Profile is updated and optimized so they can engage with you. Think of them as micro-billboards to keep your business top of mind.Īnd if they miss your Small Business Saturday sale, but see the mailer they pinned to the fridge, they’ll likely visit your website or social when they’re ready for your services. Unlike emails, direct mail can be kept in the home, in plain view, for days if not months. This method might feel dated but it has its perks. Special alert: Direct mail isn’t dead ! It’s all about choosing what’s best for you. ![]() Now that you’ve got a vision, get the information out there. Wedding planning: 25% off planning services for deposits paid this week.Travel agency: 25% off packages booked today.Home organization company: Free in-person consultation.Roofer: Interest-free financing for 6 months on services if an inspection booked today.Locksmith: Free keyless entry install with purchase of a keyless lock.Fitness studios: Half-price classes today only.Use a standout offer to show them what you’re made of and thank them for giving you a shot.īecause Small Business Saturday, like other shopping holidays, is traditionally geared toward retail business, we’ve designed these offers to attract current and potential customers. If people care about your vision and what drives your company, they’ll support you. ![]() Show off what makes your business stand out from the competition.ģ1% of Americans say they shop small because the business’ values align with their own. Don’t spend your Small Business Saturday attracting the wrong audience because you failed to stay true to your brand. When you’re working on gaining lifetime customers, authenticity matters. Lean into why your services will make a difference for that audience. Ensure your offerings appeal to your intended audience, but also make sure to speak their language. Now is the time to revisit the five “Ws” of your brand message. So, what will those potential clients say about you? It’s time to tighten up the story of how your business came to be. Small Business Saturday, while great for loyal customers, is an opportunity to draw in a crowd of fresh faces. ![]() We’ve got how-tos and some compelling offers specifically designed for your industry to get you started.ĥ7% of Americans say their main reason for shopping small is to keep money local. How can businesses that provide services get in on the action? We’re glad you asked. In fact, 70% of consumers support local businesses by shopping online only, or a mix of online and in-store.īut if you thought Small Business Saturday was strictly for retailers, you thought wrong. In recent years, more and more people have participated in Small Business Saturday to support small business owners.
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